90's retro inspired capsule created for Fila athlete ambassador Germán "Wrong Way" Silva. Germán Silva Martínez is a retired Mexican long-distance runner who specialized in the marathon. His foremost achievements were back-to-back victories at the New York City Marathon in 1994 and 1995.In 1994, he famously recovered from a wrong turn and despite being 40 yards behind, he was still victorious, hence coining "Wrong Way" Silva.
Product used in social content to market capsule and education. 
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